Lightweight technology, extremely low tension and ready for flooring in as little as 24 hours: New ARDEX K 34™ LIGHTWEIGHT, High Flow, Lightweight, Self-Leveling Underlayment combines the best of both worlds using the new ARDEX REVOCEM cement binder system!
Aliquippa (PA), August 31, 2023 – Longer working time, fast setting and virtually no tension: ARDEX has developed a new cement binder system that delivers the advantages of gypsum-based floor leveling materials with the performance properties of Portland cement- and Calcium Aluminate cement-based products. Thanks to ARDEX REVOCEM, an innovative new binder system, installers can prepare even the most challenging substrates to receive new flooring. Work on construction sites is enormously simplified.
The new ARDEX binder system is the latest technology in the innovative ARDEX portfolio and is based on cement that has been refined to a new level. “As a result, products that utilize the REVOCEM technology have longer working times but are still fast setting. Another exciting advantage of products that utilize the REVOCEM technology is that they will exhibit virtually no tension, similar to what is otherwise only possible with gypsum-based materials,» says Jody Proudfit, Category Manager.
ARDEX K 34™ LIGHTWEIGHT is the first product with REVOCEM Technology
The new ARDEX K34™ LIGHTWEIGHT is the first self-leveling underlayment to feature REVOCEM as well as a new lightweight technology that allows installers to pour deeper and faster than ever before. It ensures a particularly high level of application reliability and an enormous acceleration of the process. In addition to be being 43% lighter than traditional self-leveling underlayment’s, ARDEX K 34™ LIGHTWEIGHT has an extended coverage range that can cover 34 sq. ft. at ¼” average depth.
ARDEX K 34™ LIGHTWEIGHT is suitable for the installation of all floor coverings. They can be installed over the ARDEX K 34™ LIGHTWEIGHT in as little as 24 hours.
ARDEX K 34™ LIGHTWEIGHT, the first with REVOCEM technology in the North American market, launches in late summer of 2023. «We are enthusiastic about this technology,» says ARDEX category manager Proudfit. «Because of the benefits that the REVOCEM Technology provides, it will definitely be used in other products, not just self-leveling underlayment’s. In North America, we expect other products to be ready for the market in 2024. With the addition of REVOCEM, ARDEX is already planning future products to further support the flooring community as the innovation leader in this segment.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
Floor Covering News Award of Excellence 2023
Floor Covering News Award of Excellence 2023
Aliquippa (PA), June 12, 2023 – This past month, Floor Covering News and Informa held a special ceremony for the 27th annual Award of Excellence 2023 program, where they handed out 25 awards, honoring excellence throughout the flooring industry.
The Award of Excellence has become the industry benchmark of supplier excellence since they are voted on by their customers—the flooring retail community. ARDEX is proud to have received the award in the “Installation” category – for the third year in a row!
“We are humbled by winning this award for three consecutive years and thank both FCNews and our valued customers who voted for us,” said Ben Mack, ARDEX U.S. General Manager. “ARDEX would like to congratulate all winners for their commitment to excellence and serving the needs of the flooring industry.”
Pictured is Mark Walsh, ARDEX Director of Sales, Tile and Stone Installation Systems, receiving the award for the “Installation” category.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
ARDEX System Selector, Your New Digital Advisor
Introducing the ARDEX System Selector, Your New Digital Advisor
Aliquippa (PA), May 22, 2023 – This past month, ARDEX launched the ARDEX System Selector, an easy way to create a complete product system in no time! It’s the newest addition to ARDEX’ growing digital footprint and makes installation recommendations easier and faster than ever before!
The System Selector allows users to customize their build on screen alongside the recommended ARDEX products for each step. In just a few clicks, the tool delivers a customized build-up recommendation. The users simply select their installation scenario, the existing substrate and the desired surface – the tool then provides a complete product system for the individual room layout. But that’s not all: users can calculate product quantities based on the recommendation and download the entire system as a PDF.
A customer-centric approach
Daniel Grant, ARDEX Technical Field Representative, and project lead for the System Selector is proud of the customer-centric approach: «The System Selector is interactive and visual. Ease of use was particularly important to us during development, helping the user find the right solution for their project fast.”
“Digitalization is becoming more and more important in the construction industry and is an integral part of the installer’s day-to-day activities.” says Annika Oeing, Marketing Communications Manager at ARDEX Americas. “We put an emphasis on being where our customers are and making their job as easy as possible. We believe that the new System Selector tool is an important step to fulfilling that promise.”
A wide array of options for many installation scenarios
The System Selector offers more than 1,800 options for many residential and commercial projects and interior and exterior applications covering the full range of ARDEX products. And more products and systems will be added on a regular basis to continuously improve the System Selector.
Create a complete product system, calculate product quantities, view product information, and download the full project by visiting www.ardexsystemselector.us. Or take a look at this video showcasing the new tool and its capabilities.
Other digital services at ARDEX:
New Distributor Lookup: With an easy ZIP code search, the option to pick the desired radius and product categories, this new feature helps customers find ARDEX products easy and fast. Visit www.ardexamericas.com/distributor-lookup.
New DTA USA Website: The new, modern design, easy navigation and improved overview of the product line-up will help you find the right DTA tools for your next installation. Visit www.dtausagroup.com.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
Cold Weather Reminder!
General Information Ideal storage and installation temperatures are detailed in the technical data sheet for each product. Never install ARDEX or HENRY® products at substrate or ambient temperatures below 50°F (10°C). Note that, the colder the substrate and ambient temperatures, the longer the drying and/or cure times will be. Ensure that products are dried and/or cured prior to proceeding with subsequent installations and/or opening to traffic. Facilitate drying by circulating the air above the surface; do not blow air directly on the surface.
Liquids (Moisture Control Products, Primers, Additives and Sealers) These products should not be allowed to freeze. If you suspect that a liquid has been frozen, do not use, and dispose of the damaged materials properly. Alternatively, the ARDEX Research & Development Department can evaluate the material to determine if it has been compromised.
Powders While these products are stable to freezing temperatures, it is advisable to store them at temperatures above 50°F (10°C). When very cold, the polymers in the products do not perform as stated, possibly resulting in a product failure. Additionally, the products may not have a workable consistency and will take longer to set. Do not install if ambient temperatures will fall below 40°F (5°C) within 48 hours after installation. Do not try to compensate for cold installation temperatures by using warm mix water, as this will impair the workability of the products. At the conclusion of pump installations, be sure to drain all the water from the pump, including the flow tube. Failure to do so may result in freezing, which may damage sensitive components.
Adhesives While most HENRY® adhesives are freeze/thaw stable (see the technical data sheets at www.wwhenry.com), it is necessary to protect them from excessively low temperatures and multiple freeze/thaw cycles. For best results, ship in heated trucks, and store in heated facilities. Even a freeze/thaw stable adhesive may exhibit reduced performance if it has been exposed to temperatures below 10°F (-12°C). Never apply heat directly to frozen products. If frozen, thaw at 72°F (22°C) for 12-24 hours. Stir, and inspect the adhesive visually. If no strings or lumps are present, and the adhesive is smooth and creamy, it likely can be used. In all cases, a HENRY® adhesive should be acclimated to at least its minimum installation temperature for 48 hours before, during and for 48 hours after installation. For HENRY® 263, the minimum installation temperature is 40°F (5°C). For all other HENRY® adhesives, the minimum installation temperature
is 65°F (18°C).
If you have any questions on this information, please contact the ARDEX Technical Service Department at 1-888-512-7339.
Liquids (Moisture Control Products, Primers, Additives and Sealers) These products should not be allowed to freeze. If you suspect that a liquid has been frozen, do not use, and dispose of the damaged materials properly. Alternatively, the ARDEX Research & Development Department can evaluate the material to determine if it has been compromised.
2022 Recipient of the Bruce Newbrough Memorial CIM Scholarship
FCICA and ARDEX Americas Announce 2022 Recipient of the Bruce Newbrough Memorial CIM Scholarship
Aliquippa, PA, August 10 2022 – The FCICA, the Flooring Contractors Association, and ARDEX Americas, are pleased to announce the Bruce Newbrough Memorial Certified Installation Manager Program (CIM) Scholarship was awarded to Deidre Eues, of La Mesa Carpet & Linoleum in La Mesa, CA.
Deidre Eues, Recipient Bruce Newbrough Memorial CIM Scholarship
Ms. Eues is currently working as a General Manager overseeing both residential and commercial sales and installations. She sees the CIM Program as «a great opportunity for formalized training and a way to increase opportunities for growth and success» in the commercial flooring industry. «A CIM certificate would give me more opportunities as a female who loves construction.» In addition to the CIM Program, she is also working towards her C15 Flooring License. Ms. Eues expressed her gratitude for the scholarship and is looking forward to getting started.
The Scholarship was established to provide educational opportunities to floor covering Installation Managers who have demonstrated exceptional commitment to and excellence in proper substrate preparation and installation of floor covering. Named after Bruce Newbrough, former ARDEX Director of Technical Services and later working in Applications Development, tirelessly utilized every opportunity to further his vision and passion for industry education and training on proper substrate preparation, all for the purpose of achieving successful installations. It covers the cost of the full Certified Installation Manager (CIM) Program including application, content and assessment fees.
About the Certified Installation Manager (CIM) Program
The Certified Installation Manager (CIM) Program sets the industry standard for those involved in the management of commercial flooring projects. The Program provides video training modules led by experts who speak from years of floor covering experience. Paired with assessments to confirm the educational training gained, the modules enhance the qualified flooring professional’s core skill set, experience and knowledge base necessary to successfully manage commercial flooring projects. Individuals who reach this level of expertise will be easily distinguished by their achievement of the Certified Installation Manager (CIM) designation. For more information about the CIM Program, go to www.fcica.com/cim-program.
About FCICA
1982 and headquartered in Glen Ellyn, Illinois, is the resource for premier commercial flooring contractors. FCICA promotes the advancement and continuous development of Certified Installation Managers (CIM); provides technical education, business support and industry expert networking and delivers skills and knowledge to enhance the professionalism of commercial flooring contractors. FCICA is an international association whose contractor members serve the continental United States, plus Burma and Canada. For more information about FCICA visit our website www.fcica.com or call (630) 672-3702.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
FCNews Award of Excellence 2022
Floor Covering News Award of Excellence 2022
Aliquippa (PA), July 13, 2022 –
This past month, FCNews and Informa Exhibitions held a special ceremony for the Award of Excellence 2022, handing out two-dozen awards total throughout the industry.
The Award of Excellence program has become the industry benchmark of supplier excellence since they are voted on by customers, and ARDEX is proud to have received the award in the “Installation” category!
Among the other 21 winners in the Award of Excellence 2022 were first-timers along with perennial champions. ARDEX would like to congratulate all winners for their excellent work and the well-deserved award!
Pictured is John Felker, ARDEX Business Manager, US East, Flooring, receiving the award for the «Installation» category.
About ARDEX:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
ARDEX is Recognized at 2022 Starnet Design Awards
ARDEX is Recognized at 2022 Starnet Design Awards
Aliquippa (PA) / Colorado Springs (CO), May 19, 2022 – ARDEX Americas was grateful to be part of the Starnet Commercial Flooring Annual Meeting in Colorado Springs, Colorado, to celebrate the commercial flooring partnership’s 30th anniversary this past week.
ARDEX has been a vendor partner with Starnet from almost the beginning and is honored to be associated with this inspiring group of commercial flooring professionals. Starnet is a network of independent flooring contractors and manufacturers aimed at fostering industry partnerships and supporting the highest standards for flooring projects.
At the event, which was held in-person for the first time since the start of the pandemic, ARDEX was proud to be recognized with the Dream Team Awards and especially as a vendor partner in this year’s Design Awards. Since 1998, the Starnet Design Awards have recognized dynamic relationships between Starnet Members and the A&D community by spotlighting the innovative use of flooring in commercial design in categories such as hospitality, health care, corporate, people’s choice, and more.
“The entire company shares in congratulating the amazing group of award winners and looks forward to participating in many of the Gold Award celebrations with the Starnet Members and their local teams” reported Bob Dalton, ARDEX’s Manager of Strategic Partnerships.
To learn more about Starnet Commercial Flooring and their annual Design Awards, please visit their website: www.starnetflooring.com
In attendance from left to right:
Bob Dalton,
ARDEX Manager of Strategic Partnerships Sherri Wildman,
ARDEX District Architectural Manager Al Rocheleau,
Regional Sales Manager ARDEX Canada Michael Frey,
ARDEX Business Manager – Western Division John Felker,
ARDEX Business Manager – Eastern Division
About ARDEX:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
FCEF Partners with ARDEX to Provide Training Solutions
FCEF Partners with ARDEX to Provide Training Solutions
Aliquippa (PA) / Dalton (GA), May 4, 2022 – The Floor Covering Education Foundation (FCEF) welcomes the partnership of ARDEX, the leading solution and service provider of innovative building systems. ARDEX is showing its support for the industry and stepping up to support training initiatives spearheaded by FCEF.
FCEF meets with ARDEX to plan for a brighter future. (L to R) Seth Pevarnik, Director of Technical Services, ARDEX, Jim Aaron, Executive Director, FCEF; Kay Whitener, Director of Operations, FCEF, Pat Cunningham, Technical Services Supervisor, ARDEX
Most recently, ARDEX provided materials and trainers to assist with the technical college pilot program at Georgia Northwestern Technical College. They have since committed to providing similar support to all FCEF’s programs.
“ARDEX has really stepped up to provide the supplies and resources we need to make our technical college program a success,” shared Jim Aaron, Executive Director of FCEF. “Beyond the monetary value of their support, ARDEX has been a true partner, sharing ideas and insight as well.”
FCEF has recently made significant headway with the development of technical school programs, receiving accreditation for their basic flooring installation program. This milestone will allow them to more easily bring the program to other technical colleges. ARDEX is committed to helping them make that happen.
“We’re excited to see an organization dedicated to tackling the shortage of installers we’ve been dealing with for many years,” shared Seth Pevarnik, Director of Technical Services at ARDEX. “We are proud to be able to support FCEF with the supplies and training resources they need to get programs up and running.”
ARDEX is a family-owned company and takes pride in its quality products as well as its commitment to building a better future by reducing its carbon footprint and maximizing sustainability. “Our support of FCEF is another way that we’re committed to the sustainability of our industry,” added Pevarnik.
While FCEF has made some big strides in reducing the shortage of installers, there is still a long way to go to make up for a persistent shortage. “We need all the support we can get. After financial support, tools and materials are our biggest need,” shared Kaye Whitener, Director of Operations for FCEF. “We need to make sure trainees can learn with quality tools and products. We have a long list of supplies and tools needed for each program and are so thankful that ARDEX has taken many supplies off the purchase list.”
Learn more about The Floor Covering Education Foundation and the work they do for the industry by visiting their website: www.fcef.org.
About ARDEX:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
Launch of Exterior Tile and Stone Systems
ARDEX Americas Launches Time-Tested Exterior Tile and Stone Systems
Aliquippa, PA, March 15, 2022 – Today, ARDEX announced the launch of Exterior Tile and Stone Systems, featuring four unique and time-tested passive capillary drainage solutions. Architects, landscape designers, contractors and installation professionals can now confidently specify tile and stone in outdoor spaces without fear of the inherent risks commonly associated with installations outdoors.
Beautiful aesthetics combined with the long-term durability of tile and stone has led to enhanced popularity for outdoor installations. Especially in today’s health conscience environment, outdoor spaces are now even more desirable in residential and commercial venues. The caveat is that exterior installations are subject to harsh weather and difficult environments. Issues such as efflorescence, staining, discoloring and disbonding are commonplace in outdoor installations. These problems are primarily caused by sedentary and evaporating water and moisture vapor.
ARDEX Exterior Tile & Stone Systems provide four system options utilizing passive capillary drainage systems to protect and provide long-lasting durability for outdoor tile and stone installations. Those solutions efficiently manage water, allowing the water to move freely through the system and then move the water away from the installation.
The available solutions include
ARDEX Watec® Drainage Systems: suited for most types of tile and stone and ideal for low construction heights.
ARDEX ProDrain® Drainage Systems: capillary passive water management systems for most types of tile and stone that require higher construction heights of 3 1/2” and more.
ARDEX TerraMaxx® TSL Pedestal Systems: Raised flooring support pedestal systems offering easy height and slope adjustments, no tools necessary.
ARDEX TerraMaxx® Cement Pedestal Drainage Systems: Cement mortar pedestal system for 3/4” (2cm) porcelain tile and natural stone pavers.
About ARDEX: Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
Introducing ARDEX TLT Shower Systems
ARDEX Americas Introduces New Product Line TLTTM Shower Systems
Aliquippa, PA, January 10, 2022 – After the acquisition of TILITE in 2021, ARDEX Americas has worked to integrate the new shower products into the overall lineup and is now excited to launch ARDEX TLTTM Shower Systems!
ARDEX TLT Shower Systems provide a solution to what can be a challenging and complicated process. Shower installations often require multiple components and suppliers, resulting in a time-consuming and confusing process. The new rigid-foam, single-source system will make your next shower installation a breeze!
TLT offers pre-waterproofed system components, a patented, integrated drain assembly and an all-in-one system solution including the shower system, ARDEX Tile & Stone installation products, and a SystemOneTM warranty of up to 25 years!
“The TLT Shower Systems are an exciting enhancement to the ARDEX product lineup,” says Kim Snyder, Product Category Manager of Tile & Stone Installation Systems for ARDEX Americas. “ARDEX has always been focused on providing full system solutions, and the new shower system helps us further this path within the tiling segment by adding more comprehensive options.”
Supporting the launch is a fully integrated marketing campaign and a new character called Trevor; a fictional tile setter with vast knowledge of TLT Shower Systems. He will assist customers in navigating the new components and its advantages in a light-hearted way. The hashtag #TipswithTrevor will accompany the TLT campaign throughout social media.
About ARDEX: Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
installations often require multiple components and suppliers, resulting in a time-consuming and confusing process. The new rigid-foam, single-source system will make your next shower installation a breeze!