ARDEX Coverings: WIN a Solo Stove!
ARDEX Americas en Coverings 2026
Demostraciones en vivo en el stand de ARDEX
ARDEX Americas expondrá en Coverings 2026, la conferencia y exposición más grande de Norteamérica dedicada a los cerámicos y la piedra natural. Cada año, Coverings reúne a más de 25.000 profesionales del sector, incluidos contratistas, distribuidores, arquitectos, diseñadores, constructoras y fabricantes procedentes de cerca de 40 países.
Visite ARDEX en el stand n.º 4372 para ver demostraciones de instalación en vivo, conocer las últimas innovaciones de ARDEX y conectar con nuestros expertos técnicos. Nuestro equipo presentará soluciones diseñadas para ayudar a los instaladores a trabajar con mayor rapidez, construir sistemas más duraderos y ofrecer resultados excepcionales.
Fechas: del 30 de marzo al 2 de abril, 2026
Donde: Las Vegas Convention Center – Las Vegas, Nevada
ARDEX: Stand #4372
A lo largo de la expo, el equipo de ARDEX realizará demostraciones en vivo, destacando algunos de nuestros productos más populares e innovadores. Para los instaladores y profesionales del sector, estas demostraciones brindan información práctica sobre las mejores prácticas, las técnicas de instalación y el desempeño de los productos.
Las demostraciones destacadas incluyen:
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ARDEX V 1300™ – Tecnología autonivelante avanzada diseñado para la preparación rápida y confiable de bases
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ARDEX DG 1™ – Boquilla de alto desempeño con durabilidad y consistencia de color superiores
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ARDEX C 8 – Una tecnología innovadora en adhesivos para cerámicos
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ARDEX A 21 – Una solución profesional para la instalación de losetas
Además de las demostraciones en el stand, ARDEX también presentará demostraciones de productos destacados en el escenario principal durante el evento.
Agenda de Demos ARDEX – Coverings 2026
Lunes, 30 de marzo
11:20 AM – Demo en el escenario principal: ARDEX V 1300™
1:30 PM – ARDEX DG 1™
2:30 PM – ARDEX C 8
4:00 PM – ARDEX A 21
Martes, 31 de marzo
11:00 AM – ARDEX C 8
1:20 PM – Demo en el escenario principal: ARDEX V 1300™
2:45 PM – ARDEX DG 1™
4:00 PM – ARDEX A 21
Miércoles, 1 de abril
11:00 AM – ARDEX DG 1™
1:30 PM – ARDEX C 8
3:50 PM – Demo en el escenario principal: ARDEX V 1300™
Jueves, 2 de abril
11:00 AM – ARDEX A 21
1:30 PM – ARDEX DG 1™
Podría haber demos adicionales a lo largo del día.
Visite ARDEX en el Stand#4372
Si asiste a Coverings 2026 en Las Vegas, asegúrese de visitar el stand n.º 4372 de ARDEX para conocer a nuestro equipo, ver demostraciones en vivo y descubrir cómo los sistemas de ARDEX contribuyen a lograr instalaciones alto rendimiento y larga duración.
ARDEX Americas at Coverings 2026
Live Demonstrations at the ARDEX Booth
ARDEX Americas will be exhibiting at Coverings 2026, the largest ceramic tile and natural stone conference and exhibition in North America. Each year, Coverings brings together 25,000+ industry professionals, including tile contractors, distributors, architects, designers, builders, and manufacturers from nearly 40 countries.
Visit ARDEX Booth #4372 to experience live installation demonstrations, learn about the latest ARDEX innovations, and connect with our technical experts. Our team will be showcasing solutions designed to help installers work faster, build more durable systems, and deliver exceptional results.
Dates: March 30 – April 2, 2026
Location: Las Vegas Convention Center – Las Vegas, Nevada
ARDEX Booth: #4372
Throughout the show, the ARDEX team will host live product demonstrations highlighting some of our most popular and innovative products. These demos provide installers and industry professionals with practical insight into best practices, installation techniques, and product performance.
Featured Demonstrations Include:
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ARDEX V 1300™ – Advanced self-leveling technology designed for fast, reliable floor preparation
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ARDEX DG 1™ – High-performance grout with superior durability and color consistency
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ARDEX C 8 – Innovative tile adhesive technology
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ARDEX A 21 – Professional-grade tile installation solutions
In addition to booth demonstrations, ARDEX will also present featured product demonstrations on the main stage during the event.
ARDEX Demo Schedule – Coverings 2026
Monday, March 30
11:20 AM – Main Stage Demo: ARDEX V 1300™
1:30 PM – ARDEX DG 1™
2:30 PM – ARDEX C 8
4:00 PM – ARDEX A 21
Tuesday, March 31
11:00 AM – ARDEX C 8
1:20 PM – Main Stage Demo: ARDEX V 1300™
2:45 PM – ARDEX DG 1™
4:00 PM – ARDEX A 21
Wednesday, April 1
11:00 AM – ARDEX DG 1™
1:30 PM – ARDEX C 8
3:50 PM – Main Stage Demo: ARDEX V 1300™
Thursday, April 2
11:00 AM – ARDEX A 21
1:30 PM – ARDEX DG 1™
Additional demonstrations may occur throughout the day.
Visit ARDEX at Booth #4372
If you’re attending Coverings 2026 in Las Vegas, be sure to stop by ARDEX Booth #4372 to meet our team, watch live installation demos, and learn how ARDEX systems help deliver high-performance, long-lasting tile installations.
NEW ARDEX D 16™ Premixed Tile Adhesive
Aliquippa, PA — ARDEX Americas announces the launch of ARDEX D 16™, a Type 1 & 2 premixed tile adhesive engineered to deliver dependable performance and jobsite efficiency for interior tile installations.
Designed for setting quarry, ceramic, mosaic, and moisture-insensitive stone tile, ARDEX D 16™ also sets porcelain tile over absorbent substrates. The adhesive offers excellent sag resistance—hanging tiles up to 12” x 12” on walls—making it ideal for vertical applications, including tub surrounds and other intermittent wet areas.
ARDEX D 16™ is suitable for use over interior concrete, concrete block, drywall, plaster, brick, and existing tile. With an approximate 60-minute working time and immediate tile set, installers can grout walls in as little as 24 hours and floors after 48 hours. The product is easy to apply, low odor, low VOC, and freeze-thaw stable*, supporting performance in a range of storage conditions.
Available in 3.5-gallon pails and 1-gallon tubs, ARDEX D 16™ provides coverage of up to 175 sq. ft. per 3.5-gallon pail on smooth substrates. It meets or exceeds ANSI A 136.1 Type 1 & 2 standards and is eligible for the ARDEX Tile & Stone SystemOne™ Warranty when used as part of a complete system.
To learn more about ARDEX D 16™ or to connect with your local ARDEX representative, Find Your Rep – ARDEX Americas
NEW ARDEX® V 1300™ High-Flow Self-Leveling Underlayment
ALIQUIPPA, PA — ARDEX Americas announces the launch of ARDEX® V 1300™, a high-flow self-leveling underlayment designed to deliver smooth results, improved efficiency, and installation flexibility for interior flooring applications.
ARDEX V 1300™ levels and smooths up to 29 square feet per bag and is approved for use over most interior substrates, including plywood subfloors. Its high-performance, pourable or pumpable formula provides exceptional flow and handling, helping installers achieve consistent results while reducing material usage.
Featuring a variable water ratio for optimized coverage, ARDEX V 1300™ installs up to 2 inches (50.8 mm) in most applications without added aggregate. The surface is walkable in 2 to 4 hours, with moisture-insensitive tile and stone installations possible after 6 hours, and most other floor coverings ready in as little as 24 hours.
Suitable for use over concrete, wood, terrazzo, and properly prepared non-porous surfaces in dry, interior environments, ARDEX V 1300™ reflects ARDEX Americas’ continued commitment to innovation and jobsite efficiency.
To learn more about ARDEX® V 1300™ High-Flow Self-Leveling Underlayment or to connect with your local ARDEX representative, Find Your Rep – ARDEX Americas
ARDEX in Action
MF Higgins Named Winner of ARDEX Polaris Giveaway
Aliquippa, PA – July 21, 2025 — ARDEX Americas is excited to announce that M. Frank Higgins & Co. Inc. has been named the first-place winner of the ARDEX Polaris Giveaway! As part of the nationwide incentive campaign, MF Higgins will take home the grand prize — a brand-new Polaris General XP 4-Seater.
The ARDEX Polaris Giveaway ran from December 2024 through June 2025 and was designed to reward top-performing customers who consistently chose ARDEX products across their flooring and installation projects. The campaign received overwhelming participation and enthusiasm from customers throughout the U.S., reflecting the strong partnerships and commitment shared across the industry.
“We launched this giveaway to celebrate our customers and the incredible work they do,” said Greg Hunsicker, Vice President of Business Operations at ARDEX Americas. “MF Higgins has been a fantastic partner, and we’re thrilled to recognize their loyalty and support with this well-earned prize.”
In addition to the grand prize, 2nd and 3rd place winners were awarded Traeger Grills as a thank-you for their exceptional performance and dedication during the campaign. Congratulations to GBL Construction and Texan Flooring Service!
ARDEX would like to thank all participants and members of its sales team who made this campaign such a success. Together, they helped create new opportunities, drive product awareness, and continue building strong customer relationships.
Stay tuned for more exciting initiatives and promotions from ARDEX Americas!
About ARDEX Americas
ARDEX Americas is a global leader in high-performance building materials for the flooring and construction industry. Trusted by installers, architects, and distributors alike, ARDEX is committed to innovation, quality, and partnership.
Introducing HENRY® TRUEblue™
Celebrating Trust, Innovation, and Generations of Contractor Loyalty
Aliquippa, PA – [July 8, 2025]
HENRY®, an ARDEXGROUP Brand and trusted leader in flooring installation products, proudly introduces HENRY TRUEblue Flooring Solutions — a campaign celebrating decades of contractor trust, innovation, and reliability.
TRUEblue™ reflects HENRY’s leadership in innovation, with cutting edge polymer technologies designed to meet the ever-evolving demands of flooring projects in commercial and institutional construction as well as single and multi-family residential.
Leading the charge is the recently released HENRY® 2575 Modified Silane-Based Floor & Wall Adhesive — a state of the art adhesive formulated for exceptional bond strength, resistance to harsh conditions both indoors & out, and broad substrate compatibility.
“HENRY 2575 works as hard as our customers do,” said Dave Fabyonic, Adhesives Category Manager at ARDEX Americas. “2575 Floor & Wall represents the ultimate in strength as well as versatility and we’re proud to offer it as part of our ongoing TRUEblue™ commitment.”
TRUEblue™ also underscores what HENRY means to professional flooring installers across the Americas — a reliable partner on every jobsite. A name passed down from generation to generation and a symbol of unmatched brand loyalty built over nearly a century.
“Some of our legacy products, like HENRY® 440 Cove Base Adhesive, are trusted by so many generations of pro installers, it’s like having another family member on the job,” Fabyonic added.
HENRY will continue to expand its product offerings under the TRUEblue™ banner, reinforcing its promise of quality, performance, and peace of mind. All TRUEblue™ products are supported by an industry leading ARDEX Americas SystemOne™ Warranty providing unmatched assurance on the job.
To learn more about HENRY TRUEblue™ Flooring Solutions, and the full line of ARDEX and HENRY installation products, visit: www.wwhenry.com or www.ardexamericas.com.
ARDEX Surfaces Promo
From APRIL 1st, 2025 through JUNE 30th, 2025, Purchase 600 units of ANY* ARDEX Surfaces overlays during the above dates and receive a Full Set of Polishing Tools from BORIDE Engineered Abrasives:
- First Cut Premium 4 Seg (60/80)
- BSD Transitional (50)
- BSD Transitional (100)
- BSD Transitional (200)
- BSD Resin (400)
* Promo (Valid in U.S. only) includes the following ARDEX Surfaces Overlays:
- ARDEX K 530™
- ARDEX K 520™
- ARDEX K 521™
- ARDEX K 525™
- ARDEX K 523™
- ARDEX PC-T™
- ARDEX SD-T®
- ARDEX K 301™
- ARDEX SD-M™
Click here to view the Boride Overlayment Brochure
Click here to view ARDEX Surfaces products
Use Promo Code: “POLISHED” when placing your order
ARDEX Cares
Aliquippa (PA), October 18, 2024 – ARDEX Cares, Making a Difference Together
We are excited to announce the launch of our new «ARDEX Cares» community commitment initiative, showcasing ARDEX Americas’ dedication to giving back. Through ARDEX Cares, we volunteer our time, donate resources, and partner with external organizations from rebuilding homes to maintaining local road clean-up, honoring veterans, and spreading holiday cheer, we are committed to making a meaningful impact in our communities. Ben Mack, Vice President and General Manager says, “ARDEX Cares unifies our connections to the community and the spirit of charity that has been our purpose since our business was established. Our employees have always given back and treat the community like family.” ARDEX Cares provides a “home” for all of our external and internal actions, and is reinforced with a new logo and dedicated webpage, showcasing our corporate commitment to purpose and values.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
Click here to learn more
ARDEX Wins Big at 2024 Starnet Design Awards
Aliquippa (PA) / Amelia Island (FL), May 19, 2024 – Once again, ARDEX Americas was grateful to be part of the Starnet Commercial Flooring Annual Meeting this week, joining several vendor partners and commercial flooring professionals. Starnet is a network of independent flooring contractors and manufacturers aimed at fostering industry partnerships and supporting the highest standards for flooring projects. The Starnet Design Awards spotlights the innovative use of flooring in commercial design in categories such as hospitality, health care, corporate, people’s choice, and more.
This year, ARDEX provided materials in every single category at the award showcase with 33 Projects, 7 Gold Winners, 6 Silver Winners, 2 Bronze Winners, a notably the GRAND PRIZE WINNER! Ben Mack, ARDEX Vice President and General Manager explains, “Our organization shares in congratulating the amazing group of award winners and these impressive projects that are a testament to the talent and capabilities of the Starnet group.” To learn more about Starnet Commercial Flooring and their annual Design Awards, please visit their website: www.starnetflooring.com
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
ARDEX Americas Announces New Corporate Management Structure
Aliquippa (PA), January 5, 2024 – ARDEX Americas is pleased to announce a new corporate management structure effective January 1, 2024.
Jesse David, currently co-president, ARDEX Americas will take on a broader scope as sole President and Chief Executive Officer. Jesse is responsible for the overall Americas business which includes North and South America. In addition to his operational responsibility, Jesse is Chairman of the Board of Directors of ARDEX’ joint venture partner, CERAMFIX in Brazil, as well as a member of the ARDEX Global Management Committee (GMC) representing the Americas. Jesse has worked for ARDEX Americas for over 32 years in areas of Sales, Business Development, Marketing, and M&A.
Ben Mack, currently U.S. General Manager, Sales & Marketing, has been appointed Vice President and General Manager, ARDEX Americas, responsible for U.S. Sales and Operations for the Americas, now comprised of six manufacturing locations servicing North and Central America. Ben has worked for ARDEX Americas for over 20 years primarily in the areas of Sales, Marketing, Technical Services and Product Development. In addition, Ben has led ARDEX Global Corporate Units in the areas of International Project Selling and Marketing.
Greg Hunsicker, currently Director of Product Development and Strategy, has been appointed Vice President, Business Operations and Marketing, ARDEX Americas. Already managing Product Development and OEM/Retail Sales, Greg will assume responsibility for Marketing, Research and Development, and Technical Services with a transition of Purchasing through 2024. Greg has worked for ARDEX Americas for over 17 years, directly involved in Business Analytics and Strategy, Business and Product Development, and OEM/Retail Sales.
Jesse David explains, “ARDEX Americas has been proud to share in celebration of the retirement of long-term management over the years and the smooth transition through those changes. ARDEX is fully committed to every transition bringing tangible enhancements to its versatility, innovation, and customer excellence. In that spirit, we are confident that the strength and commitment of our entire team will drive the future success of ARDEX Americas with a spirit of passion, innovation, and energy!”
Photographed left to right: Jesse David, President and CEO; Ben Mack, Vice President and General Manager; Greg Hunsicker, Vice President Business Operations and Marketing
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
Michael Harris to Retire after 38 years of Service to ARDEX and his Customers
ARDEX Americas would like to wish Michael Harris a very happy retirement after 38 years of service to the company! Owner of Construction Marketing Reps Inc., based in Quincy, MA, Michael has dedicated his career to representing ARDEX products and services, specializing in floor repair, self-leveling underlayments, pumping, moisture remediation, polished concrete toppings, tile and stone installation systems, and exterior stone. Partnered with Barry Cullen for over 30 years, Michael Harris has set the standard for what it means to be an ARDEX sales professional, with an unwavering commitment to servicing the customer and supporting the New England market. Michael has had an irreplaceable impact on the entire ARDEX Americas organization, our business partners, and our colleagues. Already a member of the Northeastern University Sports Hall of Fame, Michael has had a Hall of Fame career with ARDEX!
Photographed Left to Right (with plaque): John Felker, Business Manager East Flooring Division, Michael Harris, (and seated): Barry Cullen and Michael Harris

About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
ARDEX Employees Serve Local Veterans at the 17th Annual Veteran’s Breakfast
ARDEX employees had the honor to serve our community veterans Thursday, November 9, 2023 at the 17th annual Veterans Breakfast held at Community College of Beaver County!
We would like to recognize all our colleagues who have served:
Timothy Aheimer, Donald Ashline, Lewis Black, Timothy Blanchette, Danny Brown, Woodrow Campell, Aaron Christianson, James Cipriani, Alexander Corral, Fulvio de Santiago de Leon, Robert Doherty, James Hammett, Nicholas Hansard, Paul Hughes, Derek Lilleskare, Scott McDonald, Shawn McNear, Stephen Miller, Jose Morales, Craig Morris, Edgar Paz, Dennis Thompson, Thomas Utley, Darnell Watkins, and Garret Wegrzynowicz
Happy Veterans Day and thank you for your service!
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
Mike Crouch to Retire after 40 years of Industry Success
ARDEX Americas would like to congratulate Mike Crouch on his retirement after almost 25 years of service to the company. Mike joined ARDEX Americas as part of the W.W. Henry Co. acquisition from Armstrong World Industries, where he served in corporate and international roles for over 16 years.
In his most recent role as ARDEX Americas President, responsible for the Latin American Division, Brazil, M&A, R&D and Innovation, Mike helped drive business development and regional acquisitions, while helping to define corporate strategy and global marketing. During his tenure, Mike was instrumental in the design and strategy build for our Tile and Stone Installation Systems business. In addition, Mike led the acquisition and development of Ceramfix, a joint venture partner in Brazil.
Since 2013, Mike has served as the ARDEX Americas representative on the Global Management Committee (GMC) for the global ARDEX Group. Mike has had a significant impact on the entire ARDEX Americas organization and his legacy on the flooring industry will be lasting. We are very proud to call Mike both a colleague and a friend. We wish Mike all the best as he embarks on the next chapter of his journey!
Photographed Left to Right: Jesse David, President; Mike Crouch, President; Lori Angelo, Vice President and CFO

About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
2023 Recipient of the Bruce Newbrough Memorial CIM Scholarship
FCICA and ARDEX Americas Announce 2023 Recipient of the Bruce Newbrough Memorial CIM Scholarship
Aliquippa, PA, October 6, 2023 – The FCICA, the Flooring Contractors Association, and ARDEX Americas, are pleased to announce the Bruce Newbrough Memorial Certified Installation Manager Program (CIM) Scholarship was awarded to Neslie Martinez of Northwest Commercial Flooring in Fairmont, GA

Neslie Martinez, 2023 Recipient Bruce Newbrough Memorial CIM Scholarship
Ms. Martinez is currently working as a Assistant Manager at her family’s business. Her goal is to be an installation manager; she shared her desire to be a CIM to become «more knowledgeable on how to start and finish a job more effectively.» Ms. Martinez expressed her gratitude for the scholarship, saying, «I am grateful to Ardex and FCICA for their generous sponsorship. Thank you to everyone involved in the selection process for giving me the opportunity to learn more.»
The Scholarship was established to provide educational opportunities to floor covering Installation Managers who have demonstrated exceptional commitment to and excellence in proper substrate preparation and installation of floor covering. Named after Bruce Newbrough, former ARDEX Director of Technical Services and later working in Applications Development, tirelessly utilized every opportunity to further his vision and passion for industry education and training on proper substrate preparation, all for the purpose of achieving successful installations. It covers the cost of the full Certified Installation Manager (CIM) Program including application, content and assessment fees.
View the FCICA announcement here. 
About the Certified Installation Manager (CIM) Program
The Certified Installation Manager (CIM) Program sets the industry standard for those involved in the management of commercial flooring projects. The Program provides video training modules led by experts who speak from years of floor covering experience. Paired with assessments to confirm the educational training gained, the modules enhance the qualified flooring professional’s core skill set, experience and knowledge base necessary to successfully manage commercial flooring projects. Individuals who reach this level of expertise will be easily distinguished by their achievement of the Certified Installation Manager (CIM) designation. For more information about the CIM Program, go to www.fcica.com/cim-program.
About FCICA
1982 and headquartered in Glen Ellyn, Illinois, is the resource for premier commercial flooring contractors. FCICA promotes the advancement and continuous development of Certified Installation Managers (CIM); provides technical education, business support and industry expert networking and delivers skills and knowledge to enhance the professionalism of commercial flooring contractors. FCICA is an international association whose contractor members serve the continental United States, plus Burma and Canada. For more information about FCICA visit our website www.fcica.com or call (630) 672-3702.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.