From APRIL 1st, 2025 through JUNE 30th, 2025, Purchase 600 units of ANY* ARDEX Surfaces overlays during the above dates and receive a Full Set of Polishing Tools from BORIDE Engineered Abrasives:
First Cut Premium 4 Seg (60/80)
BSD Transitional (50)
BSD Transitional (100)
BSD Transitional (200)
BSD Resin (400)
* Promo (Valid in U.S. only) includes the following ARDEX Surfaces Overlays:
ARDEX K 530™
ARDEX K 520™
ARDEX K 521™
ARDEX K 525™
ARDEX K 523™
ARDEX PC-T™
ARDEX SD-T®
ARDEX K 301™
ARDEX SD-M™
Click here to view the Boride Overlayment Brochure
Use Promo Code: “POLISHED” when placing your order
Coverings 2025: Win An ARDEX Swag Bag!
Visit our booth at Coverings 2025 and enter to win an ARDEX Americas Swag Bag!
Coverings 2025: Win a Yeti Cooler!
Enter to win an ARDEX Americas Swag Bag! Includes:
– A Yeti Hopper Flip
– RTIC Insulated Water Bottle
– NEW ARDEX Grout Color Kit
– ARDEX Camo Hat
– ARDEX Foam Football
– ARDEX Frisbee
– ARDEX Sunglasses
– An ARDEX Sponge
– An ARDEX Coozie
– ARDEX Color-Changing Cups
– Golf balls
ARDEX Cares
Aliquippa (PA), October 18, 2024 – ARDEX Cares, Making a Difference Together
We are excited to announce the launch of our new “ARDEX Cares” community commitment initiative, showcasing ARDEX Americas’ dedication to giving back. Through ARDEX Cares, we volunteer our time, donate resources, and partner with external organizations from rebuilding homes to maintaining local road clean-up, honoring veterans, and spreading holiday cheer, we are committed to making a meaningful impact in our communities. Ben Mack, Vice President and General Manager says, “ARDEX Cares unifies our connections to the community and the spirit of charity that has been our purpose since our business was established. Our employees have always given back and treat the community like family.” ARDEX Cares provides a “home” for all of our external and internal actions, and is reinforced with a new logo and dedicated webpage, showcasing our corporate commitment to purpose and values.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
Aliquippa (PA) / Amelia Island (FL), May 19, 2024 – Once again, ARDEX Americas was grateful to be part of the Starnet Commercial Flooring Annual Meeting this week, joining several vendor partners and commercial flooring professionals. Starnet is a network of independent flooring contractors and manufacturers aimed at fostering industry partnerships and supporting the highest standards for flooring projects. The Starnet Design Awards spotlights the innovative use of flooring in commercial design in categories such as hospitality, health care, corporate, people’s choice, and more.
This year, ARDEX provided materials in every single category at the award showcase with 33 Projects, 7 Gold Winners, 6 Silver Winners, 2 Bronze Winners, a notably the GRAND PRIZE WINNER! Ben Mack, ARDEX Vice President and General Manager explains, “Our organization shares in congratulating the amazing group of award winners and these impressive projects that are a testament to the talent and capabilities of the Starnet group.” To learn more about Starnet Commercial Flooring and their annual Design Awards, please visit their website: www.starnetflooring.com
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
ARDEX Americas Announces New Corporate Management Structure
Aliquippa (PA), January 5, 2024 – ARDEX Americas is pleased to announce a new corporate management structure effective January 1, 2024.
Jesse David, currently co-president, ARDEX Americas will take on a broader scope as sole President and Chief Executive Officer. Jesse is responsible for the overall Americas business which includes North and South America. In addition to his operational responsibility, Jesse is Chairman of the Board of Directors of ARDEX’ joint venture partner, CERAMFIX in Brazil, as well as a member of the ARDEX Global Management Committee (GMC) representing the Americas. Jesse has worked for ARDEX Americas for over 32 years in areas of Sales, Business Development, Marketing, and M&A.
Ben Mack, currently U.S. General Manager, Sales & Marketing, has been appointed Vice President and General Manager, ARDEX Americas, responsible for U.S. Sales and Operations for the Americas, now comprised of six manufacturing locations servicing North and Central America. Ben has worked for ARDEX Americas for over 20 years primarily in the areas of Sales, Marketing, Technical Services and Product Development. In addition, Ben has led ARDEX Global Corporate Units in the areas of International Project Selling and Marketing.
Greg Hunsicker, currently Director of Product Development and Strategy, has been appointed Vice President, Business Operations and Marketing, ARDEX Americas. Already managing Product Development and OEM/Retail Sales, Greg will assume responsibility for Marketing, Research and Development, and Technical Services with a transition of Purchasing through 2024. Greg has worked for ARDEX Americas for over 17 years, directly involved in Business Analytics and Strategy, Business and Product Development, and OEM/Retail Sales.
Jesse David explains, “ARDEX Americas has been proud to share in celebration of the retirement of long-term management over the years and the smooth transition through those changes. ARDEX is fully committed to every transition bringing tangible enhancements to its versatility, innovation, and customer excellence. In that spirit, we are confident that the strength and commitment of our entire team will drive the future success of ARDEX Americas with a spirit of passion, innovation, and energy!”
Photographed left to right: Jesse David, President and CEO; Ben Mack, Vice President and General Manager; Greg Hunsicker, Vice President Business Operations and Marketing
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
Michael Harris to Retire after 38 years of Service to ARDEX and his Customers
ARDEX Americas would like to wish Michael Harris a very happy retirement after 38 years of service to the company! Owner of Construction Marketing Reps Inc., based in Quincy, MA, Michael has dedicated his career to representing ARDEX products and services, specializing in floor repair, self-leveling underlayments, pumping, moisture remediation, polished concrete toppings, tile and stone installation systems, and exterior stone. Partnered with Barry Cullen for over 30 years, Michael Harris has set the standard for what it means to be an ARDEX sales professional, with an unwavering commitment to servicing the customer and supporting the New England market. Michael has had an irreplaceable impact on the entire ARDEX Americas organization, our business partners, and our colleagues. Already a member of the Northeastern University Sports Hall of Fame, Michael has had a Hall of Fame career with ARDEX!
Photographed Left to Right (with plaque): John Felker, Business Manager East Flooring Division, Michael Harris, (and seated): Barry Cullen and Michael Harris
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
ARDEX Employees Serve Local Veterans at the 17th Annual Veteran’s Breakfast
ARDEX employees had the honor to serve our community veterans Thursday, November 9, 2023 at the 17th annual Veterans Breakfast held at Community College of Beaver County!
We would like to recognize all our colleagues who have served:
Timothy Aheimer, Donald Ashline, Lewis Black, Timothy Blanchette, Danny Brown, Woodrow Campell, Aaron Christianson, James Cipriani, Alexander Corral, Fulvio de Santiago de Leon, Robert Doherty, James Hammett, Nicholas Hansard, Paul Hughes, Derek Lilleskare, Scott McDonald, Shawn McNear, Stephen Miller, Jose Morales, Craig Morris, Edgar Paz, Dennis Thompson, Thomas Utley, Darnell Watkins, and Garret Wegrzynowicz
Happy Veterans Day and thank you for your service!
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
Mike Crouch to Retire after 40 years of Industry Success
ARDEX Americas would like to congratulate Mike Crouch on his retirement after almost 25 years of service to the company. Mike joined ARDEX Americas as part of the W.W. Henry Co. acquisition from Armstrong World Industries, where he served in corporate and international roles for over 16 years.
In his most recent role as ARDEX Americas President, responsible for the Latin American Division, Brazil, M&A, R&D and Innovation, Mike helped drive business development and regional acquisitions, while helping to define corporate strategy and global marketing. During his tenure, Mike was instrumental in the design and strategy build for our Tile and Stone Installation Systems business. In addition, Mike led the acquisition and development of Ceramfix, a joint venture partner in Brazil.
Since 2013, Mike has served as the ARDEX Americas representative on the Global Management Committee (GMC) for the global ARDEX Group. Mike has had a significant impact on the entire ARDEX Americas organization and his legacy on the flooring industry will be lasting. We are very proud to call Mike both a colleague and a friend. We wish Mike all the best as he embarks on the next chapter of his journey!
Photographed Left to Right: Jesse David, President; Mike Crouch, President; Lori Angelo, Vice President and CFO
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
2023 Recipient of the Bruce Newbrough Memorial CIM Scholarship
FCICA and ARDEX Americas Announce 2023 Recipient of the Bruce Newbrough Memorial CIM Scholarship
Aliquippa, PA, October 6, 2023 – The FCICA, the Flooring Contractors Association, and ARDEX Americas, are pleased to announce the Bruce Newbrough Memorial Certified Installation Manager Program (CIM) Scholarship was awarded to Neslie Martinez of Northwest Commercial Flooring in Fairmont, GA
Neslie Martinez, 2023 Recipient Bruce Newbrough Memorial CIM Scholarship
Ms. Martinez is currently working as a Assistant Manager at her family’s business. Her goal is to be an installation manager; she shared her desire to be a CIM to become “more knowledgeable on how to start and finish a job more effectively.” Ms. Martinez expressed her gratitude for the scholarship, saying, “I am grateful to Ardex and FCICA for their generous sponsorship. Thank you to everyone involved in the selection process for giving me the opportunity to learn more.”
The Scholarship was established to provide educational opportunities to floor covering Installation Managers who have demonstrated exceptional commitment to and excellence in proper substrate preparation and installation of floor covering. Named after Bruce Newbrough, former ARDEX Director of Technical Services and later working in Applications Development, tirelessly utilized every opportunity to further his vision and passion for industry education and training on proper substrate preparation, all for the purpose of achieving successful installations. It covers the cost of the full Certified Installation Manager (CIM) Program including application, content and assessment fees.
About the Certified Installation Manager (CIM) Program
The Certified Installation Manager (CIM) Program sets the industry standard for those involved in the management of commercial flooring projects. The Program provides video training modules led by experts who speak from years of floor covering experience. Paired with assessments to confirm the educational training gained, the modules enhance the qualified flooring professional’s core skill set, experience and knowledge base necessary to successfully manage commercial flooring projects. Individuals who reach this level of expertise will be easily distinguished by their achievement of the Certified Installation Manager (CIM) designation. For more information about the CIM Program, go to www.fcica.com/cim-program.
About FCICA
1982 and headquartered in Glen Ellyn, Illinois, is the resource for premier commercial flooring contractors. FCICA promotes the advancement and continuous development of Certified Installation Managers (CIM); provides technical education, business support and industry expert networking and delivers skills and knowledge to enhance the professionalism of commercial flooring contractors. FCICA is an international association whose contractor members serve the continental United States, plus Burma and Canada. For more information about FCICA visit our website www.fcica.com or call (630) 672-3702.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
ARDEX K 34™ LIGHTWEIGHT
Lightweight technology, extremely low tension and ready for flooring in as little as 24 hours: New ARDEX K 34™ LIGHTWEIGHT, High Flow, Lightweight, Self-Leveling Underlayment combines the best of both worlds using the new ARDEX REVOCEM cement binder system!
Aliquippa (PA), August 31, 2023 – Longer working time, fast setting and virtually no tension: ARDEX has developed a new cement binder system that delivers the advantages of gypsum-based floor leveling materials with the performance properties of Portland cement- and Calcium Aluminate cement-based products. Thanks to ARDEX REVOCEM, an innovative new binder system, installers can prepare even the most challenging substrates to receive new flooring. Work on construction sites is enormously simplified.
The new ARDEX binder system is the latest technology in the innovative ARDEX portfolio and is based on cement that has been refined to a new level. “As a result, products that utilize the REVOCEM technology have longer working times but are still fast setting. Another exciting advantage of products that utilize the REVOCEM technology is that they will exhibit virtually no tension, similar to what is otherwise only possible with gypsum-based materials,” says Jody Proudfit, Category Manager.
ARDEX K 34™ LIGHTWEIGHT is the first product with REVOCEM Technology
The new ARDEX K34™ LIGHTWEIGHT is the first self-leveling underlayment to feature REVOCEM as well as a new lightweight technology that allows installers to pour deeper and faster than ever before. It ensures a particularly high level of application reliability and an enormous acceleration of the process. In addition to being 43% lighter than traditional self-leveling underlayments, ARDEX K 34™ LIGHTWEIGHT has an extended coverage range that can cover 34 sq. ft. at ¼” average depth.
ARDEX K 34™ LIGHTWEIGHT is suitable for the installation of all floor coverings. They can be installed over the ARDEX K 34™ LIGHTWEIGHT in as little as 24 hours.
ARDEX K 34™ LIGHTWEIGHT, the first with REVOCEM technology in the North American market, launches in late summer of 2023. “We are enthusiastic about this technology,” says ARDEX category manager Proudfit. “Because of the benefits that the REVOCEM Technology provides, it will definitely be used in other products, not just self-leveling underlayment’s. In North America, we expect other products to be ready for the market in 2024. With the addition of REVOCEM, ARDEX is already planning future products to further support the flooring community as the innovation leader in this segment.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
