For 2021 ARDEX Americas introduces a refreshed selection of grout colors. Each of the 36 colors, 15 of which are new, have been chosen to blend harmoniously with today’s top tile trends.
“The process of updating the grout palette was an exciting undertaking,” said Kim Snyder, Product Category Manager of Tile & Stone Installation Systems for ARDEX Americas. “We’re thrilled to offer our customers a fresh range of colors that will allow them to match and complement all of the tile options out there.”
For convenience, the new colors are divided into five different color palettes, or themes: urban, lakeside, canyon, summit, and shore. Each of the palettes draws inspiration from North America’s native landscapes and natural features.
In conjunction with the release of the new grout colors, ARDEX Americas is launching the grout selector tool. In three steps, website visitors can select type of tile, color of tile and preview each of the new grout colors in a mock-up installation featuring their tile choices.
“Adding this feature to our website is one that we believe our contractors will find helpful, especially in assisting the homeowner to make the right choice in grout color for their installation,” said Kim.
All of the new colors are available for each of the same high-performance ARDEX grouts you’ve come to trust, ARDEX FG-C™, ARDEX FH™, ARDEX FL™ and ARDEX WA™.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please https://www.ardexamericas.com or call 1-888-512-7339.
ARDEX Americas Announces Integration of DTA Tools, USA
ARDEX Americas and DTA USA announced today that they will strengthen their relationship by integrating DTA’s US business into the ARDEX organization. This comes after the ARDEX Group attained a strategic stake in DTA in 2018 and will further the development of a successful market strategy in North America, subsequently offering a more comprehensive experience for both customer groups.
DTA, established in Australia in 1976, manufactures, imports and distributes high-end tools, trims and machinery and is a market leader in the tile industry. Dedicated to delivering innovative, dependable products, DTA focuses on servicing the professional contractor with a full line of tools for the flooring and tiling industries.
“The integration of our US business with ARDEX gives us the opportunity to significantly broaden our presence in the market” says Grant Beem, Business Manager for DTA USA. “And it will help us offer our customers a more extensive product service experience.”
“ARDEX is excited to intensify the relationship with DTA while, at the same time, further expanding our strategy of system solutions,” says Mark Walsh, Director of Sales, Tile & Stone Installation Systems at ARDEX.
The ARDEX and DTA brands will continue to operate within their brand portfolios, serving their respective customer groups, while additionally offering new synergies for both companies and their industry partners.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems: Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
ARDEX Academy Tiling Tuesday Webinars
UPDATED: NEW DATES IN APRIL ANNOUNCED!
ARDEX Americas is proud to announce our upcoming Tiling Tuesday webinar series in February and March. Stay connected and continue your education. This free webinar series is available to the general public.
The ARDEX instructor will be Mark Pennine, ARDEX Technical Manager, Tile & Stone. Mark has been with ARDEX since 2011 and is a third generation tile installer with 35 years of experience. Mark instructs contractors, architects, manufacturers and distributors on products and installation procedures. He holds a CTEF Tile Inspection Certification, and is a member of IICRC.
Tuesday, February 16:
Proper Substrate Preparation Access it via our Webinar Library.
Tuesday, March 2:
Waterproofing for Tile & Stone Installations Access it via our Webinar Library.
Tuesday, March 16:
ARDEX Mortar Solutions Registration link:
Access it via our Webinar Library.
Tuesday, March 30:
ARDEX High Performance Grouts Access it via our Webinar Library.
Tuesday, April 13:
ARDEX FLEXBONE® Uncoupling and In-Floor Heating Systems
Access it via our Webinar Library.
The webinars are held on Tuesdays, at 1 pm EST. For more information, and to register for an upcoming webinar, visit www.ardexamericas.com.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
Built by You, Backed by ARDEX™
ARDEX Americas announced a new customer campaign earlier this year, “Built by You, Backed by ARDEX”, which incorporates elements from all segments of the business. The campaign draws inspiration from installers, contractors, designers and architects. It recognizes the commitment each has to the pursuit of excellence in their trade.
ARDEX is proud to back tradesmen and tradeswomen with a commitment to manufacturing exceptional products and systems. By expanding training opportunities, and standing behind product and system warranties, ARDEX places their customer at the forefront of their efforts.
“We’re excited to recognize our installers,” said Ben Mack, U.S. General Manager Sales and Marketing of ARDEX Americas. “Their remarkable dedication to installations that will stand the test of decades inspired us to launch this new campaign.”
“Built by You” is customer-centric and details the ways ARDEX is focused on meeting the needs of everyone, including contractors, business owners, architects and distributors. ARDEX is proud to back its customers with exceptional products for flooring, tiling and concrete applications, and support through project recommendations, industry-best warranties and timely, responsive training opportunities.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems: Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please https://www.ardexamericas.com or call 1-888-512-7339.
Concrete Coatings and Flooring Materials During Winter
During the cold winter months, flooring and other over-concrete applications can be especially challenging. From transport to storage to installation and cure, special care must be taken when substrate and ambient temperatures are cool.
Best practices include checking a product’s technical data for ideal storage and installation temperatures. The industry standard minimum temperature is 50°F (10°C) for ambient, substrate, and material temperatures. Cooler temperatures tend to lengthen drying and/or cure times for bonded materials. To facilitate drying, always circulate the air above the surface, and never blow air directly on the surface of a material as it cures.
Liquids
Typically, liquids such as epoxies, primers, additives and sealers should not be allowed to freeze. Always check a product’s technical data for confirmation, and check with the product’s manufacturer to see if frozen liquids can be evaluated for installation suitability. Damaged materials that cannot be installed should always be disposed of in accordance with prevailing regulations.
Powders
Most cementitious, polymer-modified powders, such as underlayments and toppings, are stable to freezing temperatures. However, it is typically advisable to store them at temperatures above 50°F (10°C). When very cold, polymers may not perform as intended, possibly resulting in product failure. Additionally, products may not have a workable consistency and will take longer to set.
For these types of powder materials, it is best practice to avoid installation when temperatures will fall below 40°F (5°C) within 48 hours after installation. It is also generally not recommended to use warm water to compensate for cold temperatures, as this can impair the workability of the products.
Adhesives
While most flooring adhesives are freeze/thaw stable (check the adhesive’s technical data for confirmation), it is typically necessary to protect them from excessively low temperatures and multiple freeze / thaw cycles. It is best practice to use heated transit and heated storage.
Check with the adhesive manufacturer to verify the recommended procedure for frozen materials. Often, adhesives can be thawed gradually at room temperature and installed, provided they resume their original consistency.
Temporary Heat
While tenting and temporary heat is always an option in colder temperatures, note that heat sources that use fossil fuels and heat sources that are not properly vented can leave behind oily, bond-breaking residues on the surface of the substrate. Properly vented propane or natural gas heaters are best. Check with product manufacturers to verify proper temporary heating methods.
Tivona has been with ARDEX since 2010. Her areas of expertise are product documentation and jobsite recommendations, and she has been certified by the Institute of Inspection Cleaning and Restoration. Tivona and her team of technical writers produce all technical documentation for the company, including technical data sheets, labels, project-specific recommendations and technical updates.
NAFCT Appoints Board of Directors, Includes ARDEX’ Seth Pevarnik
Aliquippa, PA, November 3, 2020 – Early last month the National Association of Floor Covering Technicians (NAFCT) announced its formation. Dedicated to improving the flooring industry, NAFCT is also focused on working together to assist in a solution to the industry installation shortage. To accomplish this, NAFCT has partnered with manufacturers, subject matter experts, and other flooring associations to provide accessible, affordable, advanced education, training and certification programs for installers.
ARDEX Americas is a founding member of the association, and is proud to be included in their newly formed Board of Directors, through the inclusion of Seth Pevarnik, Director of Technical Services. Pevarnik said,
«We are enthusiastic about the launch of the NAFCT, and believe that the educational and training opportunities, coupled with the certifications it will provide for the industry, are pivotal in training the next generation of installers to help support an industry that desperately needs them.»
In addition to representing ARDEX as a member of the Board of Directors, Seth also has been nominated to the role of NAFCT Committee Chair for Education and the Sub-Committee Chair for Substrates and Subfloors. Seth has a passion for industry training and education dating back to the beginning of his career at ARDEX in 1991. Pevarnik said,
«I am excited to help drive training and education through NAFCT as this is not only the backbone of NAFCT, but is the backbone of ARDEX.»
To learn more about the NAFCT, visit NAFCT.com and connect with them on social media @NAFCT4U.
About ARDEX, A Global Innovation Leader in High Performance Specialty Building Materials:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. As a family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information about ARDEX Americas: www.ardexamericas.com, or call 724-203-5000.
The ARDEX Rapid Flooring Installation System
This year has brought many changes to the construction industry, and everyone who is involved with it. More than ever, installers need to respond to changing demands fast. At the same time, they need reliable, high quality products that get the job done right, the first time. ARDEX offers complete product systems, to help installers do their best work, at a pace that will keep installations on the fast track.
One recent addition to the ARDEX portfolio is the Rapid Flooring Installation System, which is the fastest system on the market, letting our customers install the finished floor in less than 3 hours! The system consists of three products, the primer ARDEX P 4TM, ARDEX K 40TM RAPID self-leveling underlayment and finally the roll-apply adhesive HENRY® 647 PlumPro.
ARDEX P 4 is a pre-mixed, multipurpose primer that can be used with ARDEX Tile & Stone products as well as most ARDEX Underlayments. It dries in as little as 30 minutes and has a white color to clearly identify primed areas and achieve optimal results.
The rapid, high flow self-leveling underlayment ARDEX K 40 RAPID can be used to level and smooth interior concrete, terrazzo, ceramic and quarry tile, epoxy coating systems and non-water-soluble adhesive residue on concrete. It levels from 1/8” (3 mm) up to 1” (24 mm) thick and it’s rapid dry technology lets you install flooring after only two hours.
The last step in the system is the HENRY 647 PlumPro Fast-Track, Roll-Apply Vinyl Flooring Adhesive. It’s moisture resistant up to 99% RH and dry-to-the-touch in just minutes.
The complete system solution from ARDEX is both, reliable and fast! For more information on the system, or the complete ARDEX product line-up, visit our website at www.ardexamericas.com.
ARDEX RECOGNIZED AT 2020 STARNET DESIGN AWARDS
ARDEX Americas was delighted to be recognized at the 2020 Starnet Commercial Flooring Design Awards across different categories. Starnet, the largest network of independent flooring contractors, is committed to raising the bar in the flooring industry. This year’s awards drew nearly 40 applications from flooring contractors who used ARDEX or HENRY products for their installation.
«ARDEX is grateful to be included in a number of prize-winning installations from across the country,» said Robert Dalton, ARDEX Manager of Strategic Partnerships. «Starnet’s Design Awards provide a welcome opportunity to recognize outstanding flooring contractors, and we are pleased to be a part of it.»
The winning installations that named ARDEX, or HENRY, as a preferred vendor are:
The Idea Garage – Studio B2SJ: ReSource Colorado
Gold Winner: Corporate
About ARDEX, A Global Innovation Leader in High Performance Specialty Building Materials: Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. As a family-owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information about ARDEX Americas: www.ardexamericas.com, or call 724-203-5000.
Virtual Learning Flyer from ARDEX
Making it Easy to Access Video Content!
Aliquippa, PA, May 7, 2020 – ARDEX Americas has created an easy access virtual learning flyer to help customers connect with an extensive video library. This video library features learning options such as; project showcases, product demonstrations, the “Ask the Expert” series and many more.
The videos are available in English, Spanish and French by making one simple “click” on the flyer, providing flexibility and convenience. In addition, the flyer can be easily shared and downloaded for ease of use.
Annika Oeing, ARDEX Americas Marketing Manager notes, “We see a high demand for educational content and want to share our creative video options in an easy access format. Something that is straightforward and concise, helping customers with direct access to virtual learning.”
To access this new virtual learning resource, please click here to download. For more information, and to register for an upcoming webinar, visit www.ardexamericas.com.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
Learn from Home with Free AIA/CEU Webinars from ARDEX
***UPDATED*** Learn from Home with Free AIA/CEU Webinars from ARDEX
Aliquippa, PA, April 28, 2020 – ARDEX Americas extended its successful AIA/CEU webinar series through May and June, inviting you to stay connected and continue your education. This free webinar series, though designed for architects, are also available to the general public.
Topics covered include stone veneer, adhesive systems and polished concrete. Each webinar, led by an instructor with decades of industry knowledge and expertise, is designed to offer a comprehensive overview of the chosen topic.
The webinars are held on Thursdays, from 2 pm to 3:30 pm EDT. For more information, and to register for an upcoming webinar, visit www.ardexamericas.com.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
Un mensaje para nuestros socios
A nuestros socios:
A medida que trabajamos durante estos días preocupantes, la salud y el bienestar de nuestros clientes y socios, así como de nuestros empleados y sus familias, siguen siendo lo más importante en nuestras mentes. En ARDEX Americas mantenemos medidas de precaución para evitar la introducción de este virus en nuestras instalaciones y seguiremos las recomendaciones hechas por los funcionarios de salud. Al mismo tiempo, estamos gestionando meticulosamente tanto las materias primas como los niveles de producción para asegurarnos de que no solo estamos listos para servirle hoy, sino que estamos bien preparados para el aumento inevitable de la actividad de la construcción a medida que emergemos de esta crisis.
En la actualidad, todas las ubicaciones de fabricación de ARDEX Americas están abiertas y ejecutan operaciones normales con planes de contingencia en caso de que las circunstancias cambien. Nos quitamos el sombrero ante nuestros equipos de producción, envío y control de calidad en todo el país que se han comprometido a mantener nuestras plantas abiertas y en funcionamiento, permitiendo que se fabrique material crucial para que nuestros clientes presten servicios a proyectos de construcción críticos y esenciales.
La oficina de ARDEX, los equipos de ventas y técnicos también están totalmente comprometidos, sin embargo, de conformidad con las precauciones prescritas, están implementando formas creativas para atender el mercado a través de comunicaciones digitales, soporte de proyectos virtuales, capacitación en línea y remota de la Academia e interacción en las redes sociales. Los requisitos para mitigar esta amenaza global cambian a diario, y nos esforzaremos por mantenerlo actualizado de manera oportuna si la situación cambia dentro de nuestra organización.
En nombre de todo nuestro equipo, les deseamos buena salud a todos y esperamos estar aquí para servirles en los próximos días. Si tiene alguna pregunta o inquietud, llame al +1 888-512-7339 o comuníquese con su profesional de ventas local de ARDEX.
El equipo de liderazgo de ARDEX
Declaración referente al COVID-19
Como entidad global en más de 50 países en todo el mundo, ARDEX es muy consciente del impacto de gran alcance que se siente por la propagación del COVID-19. En estos días preocupantes, la salud y el bienestar de nuestros clientes y nuestros socios, así como de nuestros empleados y sus familias, son lo más importante en nuestras mentes. Hemos tomado medidas de precaución para evitar la introducción de este virus en nuestras instalaciones y continuaremos siguiendo las recomendaciones hechas por los funcionarios de salud para proteger a nuestros clientes, socios y empleados.
En ARDEX Americas, existen planes de contingencia para abordar posibles problemas en todas nuestras operaciones. A medida que cambian las circunstancias, revisamos y cambiamos continuamente nuestra planificación para servir mejor a nuestros clientes. En la actualidad, todas las fábricas de ARDEX Americas están abiertas y en funcionamiento normal. La oficina de ARDEX y los equipos de ventas también están totalmente comprometidos, sin embargo, en deferencia a la precaución puede cambiar las reuniones cara a cara a la comunicación electrónica donde tenga sentido. Los requisitos para mitigar esta amenaza pueden cambiar diariamente, y nos esforzaremos por mantenerle actualizado de manera oportuna si la situación cambia dentro de nuestra organización.
En nombre de todo nuestro equipo, les deseamos buena salud a todos y esperamos estar aquí para servirles en los próximos días.
ARDEX Americas promotes Ben Mack to U.S. General Manager, Sales and Marketing
ARDEX Americas is pleased to announce the promotion of Ben Mack, Director of Marketing, to the position of U.S. General Manager, Sales and Marketing.
Jesse David, President, ARDEX Americas explains, “For over 16 years, Ben has demonstrated a focused energy and vision on driving value for our customers as well as supporting the needs of our sales professionals. This effort has contributed to the expansion of our corporate marketing capability, technical expertise and product segment presence while heightening awareness of the ARDEX and HENRY brands throughout the Americas.”
In his most recent role as Director of Marketing, Ben managed teams focused on marketing communication, technical services, product development, business development and general strategy. For the last three years, Ben has also been acting as the Corporate Unit Leader for Global Marketing at ARDEX, helping to drive critical global initiatives related to communications, digital marketing and product development.
In this new role, Ben will oversee the departments of U.S. Tiling and Flooring Sales, Corporate Marketing and Technical Services. This promotion is part of an overall corporate strategy to provide an increased focus and commitment of service and support to our customers.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339
NAFCT Heat Weld, Flash Cover Certification Course held in Aliquippa
Eduardo Martinez Awarded Bruce Newbrough Memorial Scholarship
Eduardo Martinez is the most recent recipient of the Bruce Newbrough Memorial Certified Installation Manager Program (CIM) Scholarship. Eduardo is a project manager with Martinez Carpet Installations. The scholarship is provided in partnership with FCICA and ARDEX Americas
“I don’t remember a time when I wasn’t near my dad working with floors. I have tried my best to follow in his footsteps, always having my share of failures I continue to move forward with those lessons. I’m a third-generation installer and very passionate about what I do. This isn’t a job to me, it’s a lifelong mission to promote trades and trade education as an honest and great choice for any young man or woman trying to decide their future. I am absolutely grateful for the opportunity to become a CIM.”
The Bruce Newbrough Memorial Scholarship assists with the costs associated with the entire Certified Installation Manager (CIM) program, including application, content and assessment fees. The scholarship was created to honor Bruce Newbrough, an ARDEX Director of Technical Services and later Applications Development, with a passion for advancing the flooring industry through education.
Applications for the scholarship are accepted throughout the year. Visit the FCICA website: www.fcica.com/CIM to apply. Read the FCICA press release here.
About ARDEX, A Global Innovation Leader in High Performance Specialty Building Materials: Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. As family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information about ARDEX Americas: www.ardexamericas.com, or call 724-203-5000.
About the Certified Installation Manager (CIM) Program:
The CIM program provides industry-specific training modules led by experts that speak from years of floor covering experience packaged with assessments to confirm the vast knowledge obtained. The program is completely online, allowing users to work at their own pace, on their own time. For more information about the CIM Program, go to www.fcica.com/CIM.
About FCICA: FCICA, headquartered in West Bloomfield, Michigan, is the resource for premier commercial flooring contractors. Promoting the advancement and continuous development of Certified Installation Managers (CIM). Providing technical education, business support and industry expert networking. Delivering skills and knowledge to enhance the professionalism of commercial flooring contractors. FCICA is an international association whose contractor members serve the continental United States, plus Canada and Guam. For more information about FCICA: visit www.fcica.com or call 248-661-5015; toll free (877) TO-FCICA.
Introducing ARDEX FEATHER FINISH® XF™
ARDEX Americas, a leader in the manufacture of specialty building products, announced today the launch of ARDEX FEATHER FINISH® XF™ Self-Drying, Cement-Based Finish Underlayment.
ARDEX FEATHER FINISH XF joins ARDEX FEATHER FINISH® and ARDEX’ full line of high-quality patching compounds designed to eliminate flooring installation problems associated with disbonding, crumbling, mold, mildew and staining.
Like classic ARDEX FEATHER FINISH, ARDEX FEATHER FINISH XF is a self-drying, finishing underlayment, designed to provide a smooth surface prior to the installation of floor covering over a variety of substrates. It installs from a true feather-edge, up to unlimited depth in defined areas and can receive floor coverings in as little as 15 minutes. Also suitable for castor wheels, ARDEX FEATHER FINISH XF is mold and mildew resistant.
Jody Proudfit, ARDEX Product Category Manager Patching and Finishing, said, “ARDEX FEATHER FINISH XF is a welcome addition to our patching solutions. It’s a great product that you can trust to deliver the highest quality just like our classic FEATHER FINISH.” He added, “FEATHER FINISH XF offers our customers another excellent choice when it comes to patching solutions, one worthy of carrying the esteemed FEATHER FINISH brand.”
To learn more about the ARDEX FEATHER FINISH XF, and all of our patching solutions, please visit www.ardexamericas.com.
A Global Innovation Leader in High Performance Specialty Building Materials: Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information about ARDEX Americas: www.ardexamericas.com, or call 724-203-5000.
